to brand (or not to brand)

Join me at the first event of cityLIVE!’s third season,  as we examine how to brand (or not brand) Pittsburgh.

The eyes of the world are on Pittsburgh right now.  Not only is the G-20 Summit drawing world  leaders and thousands of reporters, but over the last year Pittsburgh has been constantly in the “good” news.

How is it then that the response to our selection as the location of the G-20 Summit has been a resounding “Why Pittsburgh?”  David Francis reported (for the Pittsburgh Post-Gazette) that some people in Europe have “expressed concern that world leaders might not be safe in such a place.”

What must we do to shake an image that no longer fits our city?   Our moderator and panelists will engage in a feisty discussion on branding (or unbranding)  our city.

Panelists include Madhu Malhan, VP and director of creative branding, Publicis, USA; Gloria Blint, president of Red House Communications; and Charlie Humphrey, executive director of Pittsburgh Filmmakers, the Pittsburgh Center for the Arts and the Pittsburgh Glass Center.

Moderating will be Brian Bronaugh, president and executive creative director of Mullen-Pittsburgh.

Bring a friend and you both get a drink free! Show your love!